On March 20-21, 2019, the 6th International Own Trade Mark (IPLS) international exhibition was held in Crocus Expo in Moscow. Zettek company took part in this exhibition for the 5th time! Participation in IPLS 2019, according to an already well-established tradition, has become a significant event for the company itself and for the STM market as a whole!
For two days, guests number of company’s stand did not stop. A lot of negotiations with current and new customers were held, a record number of new technological, innovative products and projects in the hygiene and packaging field were presented: tissue cosmetic masks, various types of wet wipes (from mini-packages to XXL format), Q-tips, dry rolled towels, cosmetic soap.
Special attention should be paid to the new project - Augmented Reality on the packaging of wet wipes. The idea of the project was specially technically implemented by the AR-POR company headed by the company's general director Alexey Shumnov. This project is, in fact, a breakthrough in the innovative packaging field for hygienic products. The consumer can already see the augmented reality on two packages of wet wipes Zettek under the brand “Svezhaya nota CHILDREN” 120 pcs. and “Aquaelle Medical” 15 pcs. and 60 pcs. The guests of the exhibition got acquainted with the project of Augmented reality. Everyone could download the Zettek application on their electronic devices and play the game "Destroy the microbes", designed specifically for a wide target audience of hygienic products and win prizes at the Zettek stand.
The new stand of Zettek company delighted exhibition quests! The stand was made in the corporate colors of the company, with modern design elements and interactive elements. Guests of the Zettek stand noted the brightness, manufacturability, increased area for negotiations, and, in particular, the business and friendly atmosphere that reigned at the company's stand for two days.
The effect of the exhibition exceeded the result of 2018 - in addition to the many positive reviews about the new products and the company's stand, the company was nominated for a number of awards. Zettek won an award for “Effective development of its own brand”, as well as for “Effective development of contract manufacturing”, in addition to these awards, the company became a laureate of “Dynamic development of contract manufacturing and STM”.
On behalf of our entire team, we thank visitors to our stand for their attention to our products, for their interest in our production and to the innovative processes in the company.
See you at IPLS 2020!