Modern logo is not just a part of the design, but also a symbol of the era of its creation.

Aquaelle brand were created in the middle of 90^th. Designers made a recognizable logo with a unique font. Current trends show us a minimalism in graphics and fonts, therefore Aquaelle – our first brand, that has undergone rebranding:

• by duplicating “LL”, the spelling of “AQUAELLE” has been changed. New name consists of two French words: AQUA – water, ELLE – her and it sounds like a slogan “Water to her”, therefore AQUAELLE its not only about wet wipes, soon we will introduce cosmetic moisturizing tissue masks;
• By using classic fonts as well as the rejection of geometric bend, we achieved uninhibited spelling, now you can read AQUAELLE fast and easy;
• Customer researches show us, that nowadays customer prefer brands written in Latin;
• Logo with capital letters associated with its’ premium quality. Added transparent drops have a perfect moisturizing emphasis, associating with purity and giving positive emotions.

Zettek used new principals of laconic writing and thus found new opportunity for further brand promotion - simplicity of perception and instant effect of memorization!

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