12 March 2019
Modern logo is not just a part of the design, but also a symbol of the era of its creation.
Aquaelle brand were created in the middle of 90th. Designers made a recognizable logo with a unique font. Current trends show us a minimalism in graphics and fonts, therefore Aquaelle – our first brand, that has undergone rebranding:
- by duplicating “LL”, the spelling of “AQUAELLE” has been changed. New name consists of two French words: AQUA – water, ELLE – her and it sounds like a slogan “Water to her”, therefore AQUAELLE its not only about wet wipes, soon we will introduce cosmetic moisturizing tissue masks;
- By using classic fonts as well as the rejection of geometric bend, we achieved uninhibited spelling, now you can read AQUAELLE fast and easy;
- Customer researches show us, that nowadays customer prefer brands written in Latin;
- Logo with capital letters associated with its’ premium quality. Added transparent drops have a perfect moisturizing emphasis, associating with purity and giving positive emotions.
Zettek used new principals of laconic writing and thus found new opportunity for further brand promotion - simplicity of perception and instant effect of memorization!
Go to all news